IRL: In Real Life
Get ready for Scotland's newest fashion, beauty and lifestyle festival, where Instagram will be transported from screen to real life at Platform Glasgow on 3rd April!
About IRL: In Real Life
Calling all fashionistas… Scotland's first influencer festival - IRL is set to take place next month in Glasgow at the iconic Platform in the catacombs of central station.
Bringing together the UK’s hottest influencers, celebrities and fashion and beauty brands, this is your chance to get up close and personal with your favourite on-screen icons.
Launched by Aquarius Creative, the new festival will transport Instagram from your mobile screen into real life. VIP guests just announced include Love Island’s and Towie’s Kady McDermott, Tara Maynard, alongside Scottish stars, Abbie Blyth, Molly McFarlane and Megan Welsh.
You’ll also find a roster of top talent in attendance including Lydia Butler, Monique Palombo, Leanna Paul, Lydia Kara, Maggie Liz Smith, Chloe Adair and Paris Artiste.
Some of the UK’s top fashion brands will also be on hand to showcase SS22 trends with fashion shows and styling sessions from Missguided, I Saw It First and local boutiques like Kiwi & Co.
Whilst you shop an enviable list of digital brands, the IRL event has sourced the coolest entertainment to keep the party going - from DJs, live performances to fashion and an IRL demo stage that promises up close and personal interviews with VIP guests, and surprise challenges for your favourite Instagram stars.
Beauty lovers can also get in on the action with a glam stage featuring makeup artist to the stars, Stacey Toner, who’ll be showcasing Tatti Lashes and the hottest spring makeup looks.
Street food favourites from Platform will be available throughout the event, alongside signature cocktails from JJ Whitley and Whitley Neill perfect serves, and mocktails.
IRL Event takes place on April 3rd at Platform. To celebrate the arrival of Kady to the lineup, tickets are available now for £12pp.
PLATFORM operates every Friday and Saturday from 12noon until late, complete with a fully licensed bar offering up a revolving list of cocktail classics, guest beers and a range of Scottish gins and whiskies, and local craft sodas.
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