Scotland Stars Scrum and Have a Try with Caledonia Best
Caledonia Best, kicks off interactive scrummaging machine tour of Scottish pubs for RBS 6 Nations.
Article Source: Wire Media
Last Updated: 7 February 2017 18:03
Throughout this year’s RBS Six Nations, Caledonia Best will be running a series of fun activities in Edinburgh pubs and on match days at BT Murrayfield. Scottish Rugby legend and all-time leading points scorer, Chris Paterson, joined the smooth draught ale brand at the Murrayfield Hotel last week as they kicked off the campaign.
The Official Beer of Scottish Rugby, Caledonia Best, kicks off interactive scrummaging machine tour of Scottish pubs for RBS 6 Nations.
Scotland rugby legend, Chris Paterson, was in Edinburgh to join Caledonia Best at the Murrayfield Hotel as they kick-off a series of events for this year’s RBS 6 Nations. The Scottish smooth draught ale brand will be making the most of the atmosphere, inviting supporters in pubs to Scrum and Have a Try for the chance to win match tickets, branded merchandise or a pint of Caledonia Best.
Pub-goers will need to test their strength by pushing against two pads in order to gain their score. The interactive scrummaging machine will stop at selected pubs across Scotland throughout the tournament.
On match days at BT Murrayfield, the Caledonia Best ‘Up and Under’ Bar will host current Scotland players, rugby legends and live music to get fans warmed up for the game. In the lead up to kick-off, supporters can take part in the Up & Under Quiz, compered by Dougie Vipond.
The ‘Play Your Cards Right’ style quiz will test participant’s knowledge of rugby, with one lucky group winning the ‘Best Seat in the House’. Hosted by Scotland legend Scott Hastings, winners will get the chance to walk through the tunnel before enjoying pitch-side seats for the game and drinks service throughout.
In the West Stand Fan village at the stadium, another interactive Scrum and Have a Try machine will challenge groups of rugby fans to team up and scrum against the weight of the Scotland pack to earn themselves a pint of Caledonia Best. As they knuckle down against the pack, their faces will be beamed onto a big screen as standers-by cheer them on.
The Scrum and Have a Try Machine will stop at pubs across Scotland including; the Murrayfield Hotel, Polwarth Tavern, Mcsorleys, The Ballroom, Constitution Bar and The Cowshed, over the coming weeks.
Senior Brand Manager at Caledonia Best, Wendy Espie, said:
“We’re really excited for this year’s RBS 6 Nations and seeing Caledonia Best drinkers enjoy all the activity we’ve got planned for them in bars and at the stadium. We’re sure that the Scrum and Have a Try machine is going to be a real hit and the Caledonia Best ‘Up and Under’ Bar is a great place to get into the spirit for the big match. As a brand that is Made of Scotland, we wish our very best to the Scotland team for this year’s tournament.”
Chris Paterson, Scotland’s all-time leading points scorer, said:
“This is a really exciting time to be a Scotland supporter as we head into this year’s RBS 6 Nations. There’s so much pre-match activity planned in the build up to the games whether you're at the match or watching it in a bar. A brilliant new addition is the Caledonia Best Scrum and Have a Try machine where fans get a chance to hit a scrum machine, dig deep and test their strength to win a range of prizes including complimentary pints or even match tickets."
Toni Blackhurst, Head of Marketing and Sponsorship, at the SRU said:
“There is a real excitement at Scottish Rugby ahead of this year’s RBS 6 Nations. We’re delighted to have Caledonia Best on board to help fans make the most of the pre-match atmosphere. Fans stopping by the Caledonia Best ‘Up & Under’ Bar are in for a real treat, especially with the ‘Best Seat in the House‘ prize up for grabs and I’ve no doubt the Scrum and Have a Try machine will be one of the highlights of the day for many Scotland fans visiting BT Murrayfield over the next few weeks.”
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