Article Source: PWR-BRU
Last Updated: 7 August 2023 13:39
Arriving exclusively in Scotland this August, PRU-BRU will pack a PWRful punch in four flavours. Origin Original captures the unmistakable flavour of IRN-BRU, whilst Diablo Cherry, Maverick Berry and Dropkick Tropical complete the bold line-up.
PWR-BRU contains a drop of the iconic IRN-BRU essence in every flavour for a unique taste along with caffeine, taurine and B-Vitamins, delivering an energy drink in a way that only IRN-BRU can.
Ahead of launch, those who enjoy the pursuit of greatness have the chance to get their hands on a special foil-marked collector’s edition can and taste PWR-BRU before it even hits the shelves.
‘Scan for a Can’ QR codes have been planted across Scottish locations - from iconic streets and sports arenas to music venues and student hangouts, across Glasgow, Edinburgh, Dundee, Aberdeen, Inverness and Perth from today (7 August).
Lucky Scots can scan the codes to enter a draw to become one of the first in the country to get their hands, and their lips, on a can. But, fans should move quickly as there’s only 400 cans in circulation. Clues to the locations of the QR codes are being revealed on PWR-BRU’s social channels over the next 10 days - follow them on @pwr_bru.
Annette Yates, Head of Brand at PWR-BRU, said: “PWR-BRU is a combination of the unique personality of IRN-BRU and a bold new approach to energy drinks. It’s one of the biggest launches ever from the family behind IRN-BRU and we think fans of energy drinks are going to enjoy adding a PWR-BRUst to their day.”
PWR-BRU will then be available in retailers in 500ml cans across Scotland from 28 August. For more information, visit www.pwr-bru.co.uk
Exhibition on Screen brings the National Gallery's stunning Van Gogh exhibition to the big screen, along with a deep dive into his fascinating life and incredible skill.
READ MOREHistorical re-enactors will be heading to Historic Scotland sites across the country this October for this year's Great Big Living History Week!
READ MOREThe Scottish Music Industry Association (SMIA) has today revealed the 10 Shortlisted albums now in the running for 2024’s Scottish Album of the Year (SAY) Award
READ MOREPeople affected by pregnancy and baby loss will be joining together to take part in a range of activities to remember and talk about their babies this Baby Loss Awareness Week.
READ MOREAfter a string of sold-out events across the US, Amazing Silent Discos is bringing its unforgettable retro silent disco to the iconic Old Fruitmarket for one night only on Saturday 2 November!
READ MOREThis festive season, Entertainers, one of the UK's leading entertainment producers debut their first Christmas show, Step Into Christmas, at The Pavilion Theatre Glasgow!
READ MOREIt's official, stars of the BBC's Gladiators, Sabre & Apollo, will be joining the fun at this year's sold-out AJ Bell Junior and Mini Great Scottish Run this Saturday 5 October!
READ MOREEscape to the country this autumn for plenty of family fun, come rain or shine at the National Museum of Rural Life in East Kilbride!
READ MOREThe King's Theatre Glasgow is thrilled to announce that Radisson Blu Hotel Glasgow is sponsoring, Peter Pan!
READ MOREAfter the sell-out success of Scottish comedian Paul Black's All Sorts show at this year's Edinburgh Fringe, he is delighted to be bringing it to the Armadillo for one night only!
READ MOREMiller Homes, Scotland's leading homebuilder, is brightening the streets across the West of Scotland this autumn as it celebrates the fifth anniversary of its Home Safe campaign.
READ MOREEvent that welcomed huge crowds at Dean Castle, will add a sprinkle of stardust with magical festive fun held at both the original venue and a new location at Beecraigs Country Park.
READ MORELeading Scottish camping and outdoor specialist brand, Vango, has announced it is working with VisitScotland to promote responsible tourism across the country.
READ MOREEx Scotland rugby internationals Tim Visser and Kath Vass joined 800 Men and Women for Vets Fest 2024 to Celebrate Vets Rugby and Raise Funds for Wooden Spoon.
READ MOREScotland Internationals and Glasgow Warriors teammates Duncan Weir & Kyle Steyn will be this year's official starters for the AJ Bell Great Scottish Run.
READ MOREGareth Gates invites you to an unforgettable evening as he brings his new self-produced show, Gareth Gates Sings Love Songs from the Movies, to The Pavilion Theatre.
READ MOREFuture Woodlands Scotland and bp are on a mission to add more trees and green spaces to Scotland’s cities and towns.
READ MOREAward-winning actor Katy Stephens will play The White Witch when The Lion, the Witch and the Wardrobe comes to The King's Theatre Glasgow in June!
READ MOREA joyous switch-on of the Christmas lights in George Square will signify the start of the festive season in Glasgow!
READ MOREThe Scottish Album of the Year (SAY) Award, today invites music fans to ‘Have their SAY’ and vote for their favourite Scottish album, plus announces Karen Dunbar and more as judges.
READ MOREFor a limited time, Cineworld presents a seismic lineup of blockbuster favourites, new and old, in immersive 4DX – all for just £5 a ticket or £3 for Unlimited members.
READ MOREFamily attraction Flip Out is gearing up for a Halloween experience with an apocalyptic theme!
READ MOREOver 40,000 tickets have already been snapped up for this year's GlasGLOW: Trick or Treat and organisers have just revealed that 7 extra nights will be added from the 4th – 10th November!
READ MOREBraehead Shopping Centre announces the opening of leading British performance sportswear brand, Castore.
READ MORECaptain Fantastic, the UK's leading children's party company, is supporting Dyslexia Awareness Week in Scotland with two fun interactive online parties.
READ MOREThe National Trust for Scotland is celebrating autumn harvest by inviting people to its annual Apple events across the country.
READ MOREMake waves this Christmas with Lost Shore’s Festive Dining Experience, an indoor winter wonderland with fire pit drinks, sharing menu, festive cocktail offering and option for surf lessons.
READ MOREThe King's Theatre is delighted to welcome the return of much-loved panto legends, Elaine C Smith as Mrs Smee and Johnny Mac as Smee in this year's high-flying pantomime adventure, Peter Pan!
READ MOREThe Multiyear Partnership Includes New Game and Special Offers at Topgolf Glasgow.
READ MORERenowned for its culinary storytelling and immersive dining experiences, Six by Nico has unveiled its latest themed menu, Istanbul!
READ MORE