New Scottish start up gets set to disrupt the market with new whiskey launch inspired by cult Glasgow novel
T Yildirim has officially launched a new Scottish blended whisky that he hopes will inspire a new generation of drinkers and will remove the stigma from those in the industry around blends.
Article Source: No Mean City
Last Updated: 12 November 2024 11:35
Image Credit: Martin Shields
T who has spent over 25 years working in the hospitality trade spotted a gap in the market for a blended whisky that can ‘hold its own as a dram’ but also that was versatile enough for inclusion in a cocktail.
Whisky is fast becoming a more popular spirit of choice, after decades of being regarded as purely a drink for ‘serious’ drinkers and a typically older predominantly male consumer. However as younger generations explore this complex spirit, and with the rise of celebrity drinkers and immersive curated experiences such as the Johnnie Walker Experience, it is clear there is an appetite and indeed a market for a cooler accessible whisky blend.
Yildirim has worked in collaboration with expert distillers Ian Macleod, who are renowned for their traditional and innovative approach and are the distillers behind Glengoyne, Tamdhu and Smokehead.
No Mean City Whisky is inspired by the cult-classic Scottish novel No Mean City, which captures Glasgow’s raw gritty 1920’s underbelly and the colourful characters that defined it.
No Mean City has already caught the imagination of an impressive array of Scottish bars and venues and will be stocked and retailed in over 20 bars and restaurants including Howlin Wolf, The Ben Nevis, Red Onion and Dockyard Social to name but a few.
Showcasing the brand’s intent to disrupt the blended cocktail market further, the Glasgow based start up have aligned with renowned mixologist Matt Lynn to create a series of limited edition cocktails, one of which puts a quintessentially Scottish spin on a classic Mojito, swapping the rum with No Mean City whisky and the soda for Irn Bru in this beloved class cocktail.
Commenting on the launch founder T Yildirim said: “The Glaswegian spirit is so gritty, bold and real, and it's captured perfectly in the book No Mean City. We don’t shy away from who we are, and neither does our whisky.
We are a blend, an extremely good one and I’m proud of what we have created. With No Mean City Whisky, we wanted to create something that appealed to a slightly younger crowd. The price point is accessible and the use of the blend within the cocktail means you get that lovely warming whisky essence, but its still very drinkable and enjoyable for those who are maybe exploring a little or who want to introduce their pallet to more complex whisky flavours.
One of the things I love about Glasgow and that is a very important strand for me in the development of No Mean City Whisky, is our flair and success within the arts and culture sector. We commissioned renowned Scottish artist Michael Corn to design the artwork for the whisky bottle and its a real showstopper on any bar shelf. It looks glorious and it tastes even better on its own or in a cocktail.
We really hope that we can capitalise and bolster a new generation of whisky drinkers, it’s our national drink and we want to evolve and tap into this dawn of whisky, where a blend is embraced for its versatility, to the bold to the brave, just like Glasgow’s spirit.”
For more info on No Mean City Whisky including their full cocktail lineup and online orders head to their website nomeancity.co.uk and stay up to date with all things social at @nomeancitywhisky.
Sponsored Links
Latest Glasgow News
Christmas is officially here... the IRN BRU Carnival launches for the festive season
Today, Friday 20 December, the IRN-BRU Carnival officially opens to the public, bringing all the fun of the fair to Glasgow's SEC for the 105th year!
READ MORE
Back by popular demand: Murder on the Midnight Express returns to Somewhere By Nico
Back by popular demand, Murder on the Midnight Express is making its highly anticipated return to Somewhere by Nico in Edinburgh and Glasgow for a limited time only.
READ MORE
Glasgow Mat Pilates Studio looks to add NEW Classes to bring people together
Move Train Eat is set to grow its timetable in 2025 with the aim of helping people move better and connect with like-minded people, as they enter new phases of life.
READ MORE
Room to Recharge: Kimpton Hotels in Scotland launch new wellness program, Stay Well
Kimpton Hotels in Edinburgh and Glasgow have launched 'Stay Well', a new wellness-first initiative designed to help guests 'feel good, travel better, and stay well' while travelling.
READ MORE
Wicked fans in Scotland invited to special Sing Along screenings at Vue this Boxing Day
After becoming one of the most popular big screen releases of 2024, Vue is excited to announce that an extra special sing-along version of Wicked is heading to the big screen this Boxing Day.
READ MORE
Funding win marks anniversary of Mackintosh acquisition
A generous package of funding from The National Lottery Heritage Fund has been pledged to the National Trust for Scotland to celebrate the genius of Charles Rennie Mackintosh and Margaret Macdonald.
READ MORE
Braehead Shopping Centre celebrates 10 new openings in 2024
Braehead Shopping Centre has had an incredible year in 2024, marked by a wave of exciting new stores that have reinforced its position as one of Scotland's leading shopping destinations.
READ MORE
Glasgow Fort confirms festive opening hours
Glasgow Fort has confirmed its festive opening times for last minute shopping and anyone planning a day out with family and friends over the Christmas period.
READ MORE
Caledonian Sleeper announces winners of photography competition celebrating UK beauty spots
Caledonian Sleeper has announced the winners of its photography competition aimed at celebrating the country's most scenic locations on the overnight train's iconic route.
READ MORE
Citizens Theatre announces first stage production for its reopening in 2025
The Citizens Theatre announces Small Acts of Love as the show which will reopen the theatre in 2025.
READ MORE
Garden Centre invites budding indoor gardeners to its stores
Dobbies Garden Centres is kicking off the new year on a green note, offering two free workshops at its Scottish stores this January.
READ MORE
Acclaimed lecture by Panto legend Johnny McKnight returns for one off performance
Stage star and Panto legend Johnny McKnight will take to the stage once more, in 2025, for a one-off performance of his acclaimed lecture She's Behind You at The Pavilion Theatre.
READ MORE
Ticketmaster announces Breakthrough 2025 list
Ticketmaster has unveiled its much-anticipated Breakthrough 2025 list, highlighting the brightest up-and-coming stars set to shape the live music scene in 2025.
READ MORE
Pioneering new partnership between Buchanan Galleries and The White Company Makes perfect scents this Christmas
Buchanan Galleries has joined forces with The White Company in a pioneering new partnership that’s not to be sniffed at.
READ MORE
Blooming Fabulous! The Scottish Garden Festival arrives in 2025!
This family-friendly festival takes place in the spacious and scenic Hamilton Park Racecourse, offering a perfect setting for all ages to enjoy.
READ MORE
Crossbasket Castle announces grand opening date of its new luxury development
Crossbasket Castle will deliver one of Scotland’s newest and most exciting five-star hospitality experiences, with a unique restaurant by Michelin Star Chef Michel Roux.
READ MORE
OVO Hydro to spread holiday cheer with ticket giveaway
OVO Hydro, Scotland's Home of Live Entertainment, is spreading holiday cheer with a festive giveaway and support for Nordoff & Robbins music therapy charity.
READ MORE
Biffy Clyro, Young Fathers & Callum Beattie among winners at inaugural Scottish Live Music Awards
The Scottish Live Music Awards (SLMA) celebrated the best of Scotland's vibrant live music scene on Thursday night during a prestigious ceremony at Glasgow's Classic Grand Ballroom.
READ MORE
People in Glasgow asked to nominate their local business support champions for new Awards
Business Gateway has announced that nominations are now open for its inaugural Recognition Awards.
READ MORE
Win your way to the IRN BRU Carnival
'Hook' a Duck around Glasgow for your chance to win tickets to this year's IRN-BRU Carnival!
READ MORE
Dogstar Theatre brings Gideon Mack from page to stage
James Robertson's 2006 best-selling novel will be brought to life in early 2025 with a stage adaptation of The Testament of Gideon Mack from Dogstar Theatre Company.
READ MORE
OVO Hydro crowned venue of the year at Live Awards
OVO Hydro, Scotland's premier entertainment venue, has been named Venue of the Year at the prestigious Live Awards.
READ MORE
Iconic soft drink is hitting the road with the festive truck the nation has been waiting for
The battle of festive cola trucks has already kicked off between Lidl and Coke - but now the country's most iconic soft drink, IRN-BRU, has joined in!
READ MORE
Sean Batty urges Glasgow residents to choose local this Christmas
Weather presenter took part in George Square market as he promotes his first festive children's book, The Worst Christmas Weather EVER!
READ MORE
Glasgow Film Festival 2025 Announces Country Focus, Special Events, and UK Wide Screenings
Glasgow Film Festival (GFF) has announced that its 2025 Country Focus will be Austria and reveals its Special Events which will go on sale on Monday 16th December.
READ MORE
Vote Now! Glasgow Bar Awards 2025 Open Nominations
From iconic institutions to rising stars, the search is on to find the city's best bars, pubs, and hospitality heroes that make Glasgow great!
READ MORE
Ring in the New Year at Flight Club Glasgow with the Ultimate Hogmanay Brunch
Flight Club Glasgow is celebrating Hogmanay in style with a bottomless brunch to end all bottomless brunches and a gorgeous limited-edition cocktail menu.
READ MORE
itison founder calls for action to help children who will have nothing this winter
Founder of Scottish business, itison, Oli Norman, has spoken out about the 'devastating' level of poverty in Scotland this festive season.
READ MORE
Award winning folk star set for sparkling Celtic Connections show
Glasgow-based folk sensation Beth Malcolm is getting set to perform her forthcoming new album to local audiences as part of Celtic Connections at Barony Hall on Saturday 1st February.
READ MORE
Asda colleagues wear Happy to Chat badges to help tackle loneliness this Christmas
Millions of over 60's are facing a completely silent night, and day, this Christmas season, with one in 10 not sure they will speak to anyone across the festive period.
READ MORESponsored Links
Sponsored Links